Clas Mild

      Clas Mild is one of the brands of cigarettes are familiar to young children. These cigarettes began to circulate in the market since 2003. Clas Mild is produced by PT Nojorono Indonesia, first marketed in pack 16 sticks, but now also available packs of 12 sticks.

 

Along with the modern development of the age led to increased competition especially in the tobacco industry. To maintain its position in the market and the existence of government regulations on cigarette making companies seek to innovate their products. In this case, PT Nojorono perform positioning of new product development through product Clas Mild cigarettes are different from previous products in terms of packaging, pricing, and taste.

In terms of packaging consisting of color, logos, and forms of writing. In terms of pricing based on purchasing power of consumers. While the taste of sweet taste, smell smoke, and suction.